Milk_shake Conditioning Direct Colour 100ml in Golden Blond is an ammonia-free, peroxide-free direct colour from the Italian haircare brand. A gentle, conditioning semi-permanent dye built around argan oil, shea butter and milk proteins — designed to deposit a warm, golden-blonde tone while nourishing the hair.
About Milk_shake
Milk_shake is the Italian professional haircare brand from Z.One Concept, founded in 1985 and best known for its milk-protein-led haircare. The Conditioning Direct Colour line offers a softer alternative to traditional hair dye, focused on toning and refreshing existing colour with built-in conditioning.
Key benefits
- Ammonia-free, peroxide-free direct colour — ideal for refreshing or toning existing hair colour.
- Conditioning formula — supports the lengths during colour deposit.
- Argan oil and shea butter for nourishment and shine.
- Milk proteins replenish and protect the hair structure.
- Adjustable intensity by leave-on time — shorter for a soft refresh, longer for a more pronounced result.
- Suitable for use after shampooing, no developer required.
Key ingredients
- Argan oil (Argania spinosa kernel oil): rich, nourishing oil for shine and softness.
- Shea butter (Butyrospermum parkii): conditioning plant butter for the lengths.
- Hydrolysed milk protein: the brand's signature ingredient — supports softness and condition.
- Sunflower extract (Integrity 41): antioxidant polyphenol-rich plant extract.
Who it's for
Anyone with light or pre-lightened blonde hair who wants to refresh, tone or warm-up the colour without committing to permanent dye — particularly suited to maintaining salon blondes between appointments and to colour-shy users wanting a gentler approach.
How to use
- Always carry out a patch test 48 hours before use.
- Wash the hair with shampoo as usual; towel-dry until just damp.
- Wear gloves and protect surfaces — direct dyes can stain.
- Apply generously to the lengths and ends, working through with a tint brush or fingers.
- Leave on for 5-15 minutes — shorter for a soft refresh, longer for stronger deposit.
- Rinse thoroughly with cool water until the water runs clear; condition lightly if needed.
Specifications
- Brand: Milk_shake
- Range: Conditioning Direct Colour
- Shade: Golden Blond
- Format: 100ml direct colour
- Ammonia-free, peroxide-free: Yes
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