Noughty To The Rescue Intense Moisture Treatment Hair Mask 300ml is a deeply nourishing weekly hair mask from the British natural haircare brand, designed to transform the driest, most damaged hair. The 97% natural-origin formula combines black oat extract with sweet almond, argan, coconut and meadowfoam oils, plus a wider amino acid complex — supporting hair structure, increasing elasticity and improving the hair surface by up to 43% (brand-claimed).
About Noughty
Noughty (the brand name nods to "no nasties") is a British haircare line built around natural-origin, vegan and cruelty-free formulas, free from sulphates, parabens, silicones and other commonly avoided ingredients. The To The Rescue range is the brand's dedicated routine for dry, damaged and dehydrated hair, and the Intense Moisture Treatment is the heaviest-conditioning step in that line — used as a weekly deep treatment.
Key ingredients
- Black Oat Extract with Lecithin — the lecithin enhances the hair's natural barrier; oats provide natural water reservoirs and polymers form a restructuring film on the hair.
- Sweet Almond Oil — repairs and softens, with amino acids and proteins that strengthen the hair strand and smooth the cuticle.
- Argan Oil — fatty-acid-rich oil that conditions and adds gloss.
- Coconut Oil — penetrates the hair shaft to reduce protein loss.
- Meadowfoam Seed Oil — lightweight conditioning oil.
- Shea Butter — deeply nourishing emollient.
- Amino Acid Complex — arginine, aspartic acid, glycine, alanine, serine and others; help support and rebuild the hair fibre.
- Free from silicones, sulphates, parabens and petrochemicals.
What it does
- Deeply replenishes moisture in dry, dehydrated hair
- Strengthens the hair from root to tip with amino acids and proteins
- Improves the hair surface structure by up to 43% (brand-claimed)
- Reduces the look and feel of split ends and breakage
- Smooths the cuticle for noticeably softer, glossier hair
- Suitable for use 1–2 times a week as a weekly deep treatment
Who it's for
Best suited to dry, damaged, frizz-prone, chemically processed or sun-stressed hair — including bleached, coloured or heat-styled hair. Particularly useful for thicker, coarser textures and for those who avoid silicones, sulphates and parabens. Suitable for all hair textures from straight to coily; fine hair types should use sparingly to avoid weighing the lengths down.
How to use
- Shampoo the hair with a sulphate-free shampoo and rinse.
- Squeeze excess water from the hair.
- Apply a generous amount of the mask through the mid-lengths and ends, working it through with fingers or a wide-tooth comb.
- Leave on for 5–15 minutes; wrap in a warm towel for a more intensive treatment.
- Rinse thoroughly with cool-to-lukewarm water.
- Style as usual. Use 1–2 times a week.
Specifications
- Size: 300ml
- Format: Deep-conditioning hair mask
- Brand: Noughty (UK)
- Range: To The Rescue
- Suitable for: Dry, damaged, frizz-prone, chemically processed hair; all textures
- 97% natural-origin; vegan; free from sulphates, silicones, parabens, petrochemicals
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