Noughty Tough Cookie Strengthening Conditioner 250ml is a vegan, sulphate-free conditioner formulated to fortify weak, brittle and breakage-prone hair. Built around an antioxidant-rich blend of bilberry, sea buckthorn and cloudberry with vitamin-E nourishing oils, the lightweight formula softens, smooths and strengthens the hair without weighing it down.
About Noughty
Noughty is a British natural haircare brand from KMI Brands, recognised internationally for its 97% naturally derived, vegan-certified formulas. The brand has been certified by The Vegan Society since 2017 and is widely available in UK chemists and supermarkets, offering targeted ranges for different hair concerns. Tough Cookie is the line's strengthening range, dedicated to weakened or brittle hair.
Key ingredients
- Bilberry, sea buckthorn and cloudberry — antioxidant-rich Nordic berry blend that helps protect against environmental stress
- Vitamin-E rich oils — moisturise without weight
- Plant-based fatty acids — help support a stronger, smoother hair fibre
Key benefits
- Helps strengthen weakened, brittle hair
- Reduces the appearance of breakage and split ends
- Softens and smooths the cuticle for easier styling
- 97% naturally derived
- Sulphate-free, silicone-free, paraben-free and phthalate-free
- Certified vegan and cruelty-free
Who it's for
Best for hair that has become weakened, brittle or breakage-prone — including hair recovering from chemical processing, frequent heat styling or environmental stress. Suitable for daily use and pairs naturally with the matching Tough Cookie shampoo for a complete strengthening routine.
How to use
- After shampooing, gently squeeze excess water from the hair.
- Apply a generous amount through the mid-lengths and ends, avoiding the roots if hair is fine.
- Comb through with a wide-tooth comb to ensure even distribution.
- Leave on for 1–2 minutes, then rinse thoroughly with warm water.
Specifications
- Size: 250ml
- Format: Rinse-out conditioner
- Brand: Noughty
- Range: Tough Cookie (Strengthening)
- Vegan: Yes — Vegan Society certified



