Revlon Revlonissimo Colorsmetique Permanent Hair Color 60ml in shade 77.40 Intense Light Copper is a professional permanent hair colour from Revlon's salon-grade Revlonissimo line. A super-blonde double-7 base with an intense double-copper reflect — designed to deliver a vivid, saturated, glossy bright copper finish with high shine and reliable grey coverage.
About Revlon Professional
Revlon Professional is the salon-trade arm of the long-running American beauty house — founded in 1932 by Charles Revson, his brother Joseph and chemist Charles Lachman. The Revlonissimo Colorsmetique line is the brand's flagship professional permanent colour system, focused on long-wearing colour and grey coverage with built-in care.
Key benefits
- Professional permanent hair colour for at-home or salon use.
- Up to 100% grey coverage per the brand.
- Treating-agent complex protects the hair fibre during the colour process.
- Hair 8 times shinier with the first colour, with consistent colour from root to tip.
- Shade 77.40 is an Intense Light Copper — the "77" denotes an intense medium-light blonde lift level, with a "4" copper primary reflect for a saturated, vivid bright-copper finish.
Who it's for
Anyone with naturally light blonde to medium blonde hair wanting a vivid, saturated bright-copper finish — particularly suited to those wanting full-head bold copper colour rather than a softer warm tone. Best applied by an experienced colourist.
How to use
- Always carry out a patch test 48 hours before colouring.
- Mix one part Colorsmetique 77.40 with the appropriate Revlon Professional developer (typically 1:1.5).
- Apply with a tint brush to dry, unwashed hair, working through in sections.
- Process for the development time recommended by the brand — typically 35 minutes — checking strands as instructed.
- Emulsify with a little water, rinse thoroughly, then shampoo and condition with colour-safe products.
Specifications
- Brand: Revlon Professional
- Range: Revlonissimo Colorsmetique
- Shade: 77.40 Intense Light Copper
- Format: 60ml permanent colour cream
- Coverage: Up to 100% greys (per brand)
- Application: Professional / experienced home use, mix with developer
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