Rimmel Exaggerate Liquid Eyeliner 2.5ml in 100% Black is a precise, ultra-pigmented liquid eyeliner designed for graphic, long-wearing eye looks. The fine-tipped, felt-pen applicator makes it easy to draw clean, precise lines — from a subtle daytime flick to a fully drawn winged liner — and the rich black pigment delivers an intense, no-fade finish.
About Rimmel London
Rimmel is an iconic British cosmetics brand founded in London in 1834 by Eugène Rimmel, recognised internationally for its accessible, on-trend colour cosmetics. The brand is particularly well known for its mascaras and eye-liner products, with the Exaggerate franchise focused on bold eye-makeup looks at high-street prices.
Shade and finish
- Shade: 100% Black — intense, deep black pigment
- Finish: Glossy, no-flake, no-fade
- Wear: Long-wearing
- Applicator: Fine-tipped felt pen
Key features
- Precise fine-tipped felt applicator for clean, sharp lines
- Ultra-pigmented black formula
- Long-wearing and resistant to flaking
- Easy to use — equally good for beginners and experienced wing-liner fans
- Compact format, ideal for handbag and on-the-go touch-ups
Who it's for
Best for anyone who wants a precise, easy-to-control liquid eyeliner — from beginners learning to do a winged liner to experienced users who want a reliable everyday black liner. The fine felt-tip is forgiving enough for first-time use and precise enough for graphic, fashion-forward eye looks.
How to use
- Prime the eyelid with primer or foundation and set with a light dusting of powder.
- Hold the pen at a natural angle and rest the elbow on a flat surface for stability.
- Draw small dashes along the lash line, then connect them for a smooth line.
- For a wing, lift the line slightly outward at the outer corner of the eye, then thicken inward.
- Allow to dry fully (10–15 seconds) before opening the eyes wide to avoid transfer.
Specifications
- Size: 2.5ml
- Shade: 100% Black
- Format: Liquid eyeliner with felt-tip applicator
- Brand: Rimmel London
- Range: Exaggerate



