Shiseido Concentrate Facial Softening Lotion 150ml is a luxurious, treatment-grade Japanese softening lotion from the iconic Japanese beauty house Shiseido. Part of the brand's celebrated Concentrate range, the softening lotion prepares the skin for further treatment by softening, hydrating and balancing — an essential step in the traditional Japanese skincare ritual.
About Shiseido Concentrate
Shiseido is the historic Japanese cosmetics house founded in Tokyo in 1872, making it one of the oldest cosmetics companies in the world. Shiseido was the first company to develop a softening lotion in the liquid form we know today — a Japanese skincare innovation that has become standard in modern routines worldwide. The Concentrate range is the brand's flagship treatment line, delivering deep, targeted skincare benefits in luxurious formulations.
Key benefits
- Softens and balances — preps the skin for further treatment, leaving it soft and balanced
- Treatment-grade formula — luxurious Japanese skincare innovation
- Hydrating finish — adds gentle hydration without heaviness
- Suitable for daily use — gentle enough for morning and evening application
- Generous 150ml size — substantial daily use
- Iconic Japanese craftsmanship — over 150 years of Shiseido heritage
Who it's for
Shiseido Concentrate Facial Softening Lotion is ideal for those who appreciate traditional Japanese skincare rituals and want a luxurious softening lotion as part of their routine. Particularly well-suited to those targeting visible signs of ageing and dehydration, and to anyone seeking professional-grade Japanese skincare for home use.
How to use
- Cleanse the skin thoroughly in the morning and evening
- Dispense a small amount of softening lotion onto the palms or a cotton pad
- Press gently into the skin of the face and neck — patting rather than rubbing
- Allow to absorb fully before applying serum and moisturiser
- Use morning and evening for best results
Specifications
- Size: 150ml
- Format: Japanese softening lotion / toner
- Skin type: All — especially mature, dehydrated
- Use: Morning and evening, post-cleanse step
- Brand: Shiseido
- Range: Concentrate
Related Products
