Abercrombie & Fitch Fierce Eau de Cologne 100ml is the cult woody-aromatic that defined the brand's stores for two decades — composed by Christophe Laudamiel and Bruno Jovanovic and launched in 2002. Despite the eau de cologne label, Fierce projects more like an EDT, with a fresh and unmistakable opening of fir, lemon, marine notes and cardamom, an aromatic-floral heart of rosemary, jasmine and sage, and a smooth musk, sandalwood and oakmoss drydown.
About Abercrombie & Fitch
Founded in New York in 1892 as an outdoor-and-sporting outfitters, Abercrombie & Fitch repositioned in the 1990s as a casual American lifestyle brand. Fierce, launched in 2002, became the brand's signature scent — sprayed liberally throughout its retail stores and shipped worldwide as one of the most recognisable men's fragrances of the early 2000s.
Fragrance notes
- Top: Cardamom, Fir, Lemon, Marine notes, Orange, Petitgrain, Lime
- Heart: Rosemary, Jasmine, Sage, Lily-of-the-valley, Rose
- Base: Musk, Vetiver, Sandalwood, Oakmoss, Brazilian rosewood
Olfactory family: Aromatic Woody | Launched: 2002 | Perfumers: Christophe Laudamiel, Bruno Jovanovic
Who it's for
Fierce suits men who like polished, fresh aromatic-woody fragrances over heavier oriental compositions — those drawn to fir, marine and a soft musk-sandalwood drydown. It is a versatile year-round wear, ideal for office, casual and smart-casual settings, with the kind of confident projection that has kept it on shelves for over two decades.
How to use
- Hold the bottle around 15 cm from the skin.
- Spray onto pulse points — wrists, neck, chest.
- Three to four sprays balance presence and longevity for the eau de cologne concentration.
- Reapply lightly later in the day if you'd like the fresh opening to return.
Specifications
- Size: 100ml
- Concentration: Eau de Cologne
- Gender: Men
- Brand: Abercrombie & Fitch
- Year: 2002
- Perfumers: Christophe Laudamiel, Bruno Jovanovic
One of the most recognisable American men's fragrances of the modern era — fresh, polished and unmistakably Fierce.
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