Abercrombie & Fitch First Instinct Blue Eau de Toilette 30ml Spray is a contemporary masculine fragrance from celebrated American lifestyle brand Abercrombie & Fitch, part of the much-loved First Instinct line. Designed in the modern fresh-aquatic masculine style, First Instinct Blue takes the maison's iconic First Instinct signature into a fresher, blue-coastal direction in a travel-friendly 30ml flacon.
About Abercrombie & Fitch
Abercrombie & Fitch is the celebrated American lifestyle brand founded in 1892, headquartered in Ohio, and renowned for its modern preppy clothing and over 300 stores worldwide. Abercrombie & Fitch's fragrance line — including the much-loved First Instinct collection launched in 2016 — extends the brand's confident American-modern style into perfumery, with Blue widely seen as the freshest, most contemporary opus in the line.
Fragrance style
First Instinct Blue is composed in the modern fresh-aquatic masculine style — a polished, blue-coastal interpretation of the First Instinct signature designed for confident everyday wear. Wears as a refined, contemporary American-modern fragrance for the everyday.
Who it's for
This travel-friendly 30ml masculine eau de toilette suits men who love confident fresh-aquatic perfumery and the modern American-lifestyle aesthetic. Particularly well suited to fans of the wider First Instinct collection and to those who want a portable bottle for travel or on-the-go refreshing.
How to wear
- Apply to clean, moisturised skin after showering for best longevity
- Spray once or twice onto pulse points — inner wrists, neck and behind the ears
- Allow to dry naturally rather than rubbing in
- Refresh from the travel-friendly bottle later in the day if desired
- Store away from direct sunlight to preserve the composition
Specifications
- Size: 30ml (travel-friendly)
- Format: Eau de Toilette spray
- Gender: For Him
- Fragrance family: Modern fresh-aquatic masculine
- Brand: Abercrombie & Fitch
- Range: First Instinct Blue



