Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 250ml is a colour-preserving anti-ageing shampoo from celebrated American haircare brand Alterna. Designed for colour-treated hair, it gently cleanses while protecting vibrancy and tone, extending the life of professional colour with each wash.
About Alterna
Alterna is the celebrated American luxury haircare brand founded in 1997 in California. The Caviar Anti-Aging range is its iconic line, harnessing caviar extract and advanced active ingredients to deliver visible anti-ageing benefits to hair — improving strength, shine and resilience.
Key benefits
- Colour-preserving formula — extends the vibrancy of professional colour
- Anti-ageing benefits — caviar extract and advanced actives
- Gentle cleansing — sulphate-free, suitable for daily use
- Strengthens and protects — improves hair resilience
- Luxurious texture and scent — Alterna's celebrated spa-like experience
Who it's for
Caviar Anti-Aging Infinite Color Hold Shampoo is ideal for those with colour-treated hair who want to maintain vibrancy and tone for longer between salon visits. Particularly well suited to those with anti-ageing hair concerns alongside colour care.
How to use
- Wet hair thoroughly with warm water
- Apply a small amount to the scalp and roots
- Massage into a rich lather, working through to the ends
- Rinse thoroughly with lukewarm water
- Follow with matching Caviar conditioner for full benefits
Specifications
- Size: 250ml
- Format: Anti-ageing colour-preserving shampoo
- Hair type: Colour-treated, all textures
- Brand: Alterna
- Range: Caviar Anti-Aging Infinite Color Hold
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