American Crew Firm Hold Styling Gel delivers maximum holding power with a high-shine finish, keeping styles in place without flaking and without drying out the scalp.
About American Crew Firm Hold Gel
An alcohol-free gel with a low pH that gives superior control and a glossy finish. Enriched with provitamin B5, it helps hair look thicker while adding shine.
Key features
- Maximum hold with a high-shine finish
- Non-flaking formula
- Alcohol-free with a low pH to help avoid dryness
- Helps hair look thicker
How to use
Squeeze a small amount into your palm and rub hands together. Apply to towel-dried hair from scalp to ends, pushing hair into place with fingers or a comb, then leave to set.
Who it’s for
For anyone wanting a strong, shiny, all-day hold.
Specifications
- Format: styling gel
- Size: 1000ml
- Hold: firm · Finish: high shine



