Armaf The Lion's Club Rugir Eau de Parfum 100ml is a luxurious oriental-floral fragrance for men from Armaf's premium Lion's Club collection, launched in 2024. A juicy opening of apple, lavender, mandarin orange and bergamot leads into a soft floral heart of geranium, violet and jasmine, settling on a richly layered base of vanilla, cardamom, guaiac wood, amber, sandalwood, pink pepper and patchouli. The result is one of Armaf's most polished men's pillars — widely recognised as the brand's interpretation of premium niche perfumery.
About Armaf Lions Club
Armaf is a Middle Eastern perfumery house headquartered in Dubai, part of the Sterling Parfums group. The Lion's Club Collection is the brand's premium-positioned line, designed around luxurious, character-led compositions in heavier ornate flacons. Rugir — meaning "to roar" in French — is the 2024 chapter in the line, designed for men who want a fragrance with statement projection and substance.
Fragrance notes
- Top: Apple, Lavender, Mandarin Orange, Bergamot
- Heart: Geranium, Violet, Jasmine
- Base: Vanilla, Cardamom, Guaiac Wood, Amber, Sandalwood, Pink Pepper, Patchouli
Olfactory family: Oriental Floral (with Warm Woody Drydown) | Launched: 2024
Who it's for
Rugir suits men drawn to dressed-up, slightly luxurious oriental-floral fragrances over fresh aquatic or sport-style ones. It is wearable year-round but performs especially well in autumn and winter, ideal for evenings, social occasions and any context calling for a fragrance with character and presence. Fans of Parfums de Marly Layton, Initio Side Effect or Maison Francis Kurkdjian Grand Soir will find familiar territory here at a notably more accessible price.
How to use
- Spray onto clean, moisturised skin from around 15 cm away.
- Apply to pulse points — neck, throat, behind the ears and inner wrists.
- Two sprays of an EDP is plenty; the vanilla-amber-woody base projects strongly and lasts up to 8–10 hours.
- For a longer scent trail in cooler weather, mist lightly onto a jacket lining or silk scarf — natural fibres carry oriental fragrances especially well.
Size: 100ml — the standard everyday format, presented in the Lion's Club Collection's signature ornate heavy-glass flacon with a metallic-finish lion-emblem cap.
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