Aveda Color Conserve Shampoo 1000ml is a salon-size, plant-infused cleansing shampoo formulated specifically to protect colour-treated hair from fading. The gentle formula cleanses without stripping pigment, helping colour stay vibrant longer while leaving hair soft, silky and shiny. The 1000ml bottle is built for households, regular weekly washes and salon back-bars.
About Aveda
Founded in Minneapolis in 1978 by hairdresser Horst Rechelbacher, Aveda pioneered the integration of plant-based aromaology into professional haircare. The brand pairs naturally derived ingredients with environmental responsibility, sourcing many of its actives through fair-trade partnerships and powering production with 100% wind energy. Color Conserve has been one of its longest-running colour-care ranges.
What it does
- Protects colour-treated hair — gentle cleansing keeps tones vibrant rather than washing them down the drain
- Defends against environmental fade — shields colour from sun, hard water and pollution
- Plant-infused formula — naturally derived ingredients support hair health
- Soft, silky finish — leaves hair noticeably softer and shinier after a single wash
- Aromatic experience — Aveda's signature plant-based aroma
- Salon size value — 1000ml bottle is a long-term supply, perfect for shared households or regular salon use
Who it's for
Color Conserve Shampoo suits anyone with colour-treated hair — single-process, highlights, balayage, fashion colour or salon-applied glosses. The gentle formula is suitable for daily use across all hair types, including fine, thick, curly and straight. The 1000ml format is ideal for shared households, frequent gym users or as a salon refill.
How to use
- Wet hair thoroughly with warm (not hot) water
- Dispense a 10-pence-sized amount into the palms and massage into the scalp using fingertips
- Work the lather through the hair from roots to tips for around 30 seconds
- Rinse completely; follow with Aveda Color Conserve Conditioner for best results
- Use as your daily or every-other-day shampoo to extend colour life between salon visits
Specifications
- Size: 1000ml (salon size)
- Format: Daily colour-protecting shampoo
- Hair type: All, especially colour-treated
- Plant-infused, naturally derived ingredients
- Brand: Aveda
- Range: Color Conserve
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