Aveda Men Pure-Formance Shampoo 1000ml is a daily, lightweight cleansing shampoo formulated specifically for men's hair and scalp, with a crisp aromatic blend of certified organic spearmint, peppermint, vetiver and lavender oils. The 1000ml salon-size bottle is built for households, gyms or barbers — a long-lasting refill of one of Aveda's most established men's products.
About Aveda
Founded in Minneapolis in 1978 by hairdresser Horst Rechelbacher, Aveda pioneered the integration of plant-based aromaology into professional haircare. The brand pairs naturally derived ingredients with environmental responsibility, sourcing many of its actives through fair-trade partnerships and powering production with 100% wind energy.
What it does
- Cleanses and refreshes daily — a lightweight, low-residue formula suitable for everyday use without weighing hair down
- Soothes the scalp — clinically shown to leave the scalp feeling calmer, less irritated and less itchy with regular use
- Adds shine and softness — works in tandem with the matching Pure-Formance Conditioner to condition mid-lengths and ends
- Naturally derived — 96% naturally derived ingredients including tamanu seed oil and licorice root extract
- Aromatic experience — an invigorating Aveda aroma led by spearmint and peppermint that wakes you up in the shower
Who it's for
Pure-Formance suits men with all hair types — fine through thick, straight through curly — and is gentle enough for daily washing, including for men with sensitive or dry scalps. The 1000ml format is ideal for shared households, frequent gym users, or as a salon back-bar refill.
How to use
- Wet hair thoroughly with warm (not hot) water
- Dispense a 10-pence-sized amount into the palms and massage into the scalp using fingertips
- Work the lather through the hair from roots to tips for around 30 seconds
- Rinse completely; follow with Aveda Men Pure-Formance Conditioner for added softness and shine
Specifications
- Size: 1000ml (salon size)
- Format: Daily shampoo
- Hair type: All — fine to thick, normal to dry scalp
- Aroma: Spearmint, peppermint, vetiver, lavender
- Brand: Aveda
- Range: Pure-Formance for Men
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