Burberry Hero Eau de Toilette is a bold, woody-aromatic men's fragrance built around three iconic cedarwoods — Atlas, Himalayan and Virginia — paired with a fresh bergamot opening and a heart of juniper and black pepper. The result is a strong, modern signature that captures the elegant, untamed spirit of the Burberry hero.
About Burberry
Founded in 1856, Burberry is one of Britain's most iconic luxury houses, celebrated for its heritage outerwear, modern design language and instantly recognisable check. Hero is the maison's most recent men's fragrance pillar.
Fragrance notes
- Top: bergamot
- Heart: juniper, black pepper
- Base: Atlas cedar, Himalayan cedar, Virginia cedar
Olfactory family: woody aromatic | Perfumer: Aurélien Guichard | Launched: 2021
Key benefits
- Distinctive trio of cedarwoods for a richly textured woody trail.
- Crisp bergamot opening for a fresh, modern start.
- Aromatic juniper-pepper heart adds character and edge.
- Travel-friendly 50 ml format for everyday wear.
Who it's for
Designed for men who love bold, modern woody fragrances with a confident, untamed character — ideal for daywear, evenings and contemporary signature wearers.
How to use
- Spray onto pulse points such as the wrists, neck and chest.
- Hold around 15–20 cm from the skin for an even mist.
- Reapply during the day as desired for a longer-lasting trail.
Specifications
- Size: 50 ml
- Format: eau de toilette spray
- Gender: men
- Family: woody aromatic



