Dove Visible Glow Self-Tan Lotion 250ml in Medium To Dark is a gradual self-tan body lotion from the British personal-care icon. It builds a buildable, natural-looking medium-to-dark tan over several days while moisturising the skin with Dove's signature NutriDuo nourishing complex — a self-tan that doubles as a daily body lotion.
About Dove
Dove is a British personal-care brand founded in 1957 and now part of Unilever, recognised globally for its moisturising soaps, deodorants and body care. The Visible Glow self-tan range applies the brand's nourishing approach to gradual tanning, making the format approachable for those new to self-tan.
Key features
- Gradual buildable tan: deepens to a natural-looking medium-to-dark shade over multiple uses
- Daily body lotion in one: moisturises while developing colour
- NutriDuo Complex: Dove's nourishing skin-care complex
- Fast-absorbing, non-sticky finish
- Certified vegan and cruelty free (PETA approved)
- Suitable for daily use
Who it's for
Best for self-tan beginners and anyone who prefers a low-commitment, buildable colour over instant tanners. Suits medium and darker skin tones who want to deepen their natural shade or add colour out of season. Particularly useful for legs and arms before holidays, weddings or summer events.
How to use
- Exfoliate skin and ensure it is clean and dry before application — pay attention to elbows, knees and ankles where colour can grab.
- Smooth a generous amount of lotion evenly over the body in long, sweeping strokes.
- Wash hands thoroughly straight after application to avoid stained palms.
- Allow the lotion to absorb fully before dressing.
- Apply once a day to build colour, then maintain every two to three days for an even tan.
Specifications
- Size: 250ml
- Format: Gradual self-tan body lotion
- Shade: Medium to Dark
- Brand: Dove
- Range: Visible Glow
- Properties: Vegan, cruelty free



