Elizabeth Arden Beautiful Color Grand Entrance Mascara 7ml in Black is a volumising mascara from the iconic American beauty house. The conditioning formula and shaped wand work together to lift, define and amplify the lashes for a dramatic, fanned-out finish.
About Elizabeth Arden
Elizabeth Arden is the American beauty house founded in 1910 by Florence Nightingale Graham — one of the first women to build a global cosmetics empire. The brand is best known for its skincare innovations and a long-running history in colour cosmetics, with the Beautiful Color line at the heart of its modern make-up offering.
Key benefits
- Volumising formula designed to thicken and amplify the lashes from the very first stroke.
- Shaped wand that grabs and lifts every lash from root to tip.
- Rich, opaque black colour for high-impact, defined eyes.
- Long-wearing finish through the day.
Who it's for
Anyone who likes bigger, fuller-looking lashes — and a great pick for both daytime definition and going-out glam. Particularly suited to those with finer or shorter natural lashes who want extra volume without false lashes.
How to use
- Pump the wand gently inside the tube to load product (avoid stirring).
- Wipe excess against the rim of the tube.
- Comb through the upper lashes from root to tip in a zig-zag motion.
- Build up a second coat in the centre of the lash line for extra volume.
- Optional: lightly coat the lower lashes with the tip of the wand.
Specifications
- Brand: Elizabeth Arden
- Product: Beautiful Color Grand Entrance Mascara
- Shade: Black
- Format: 7ml mascara
- Finish: Volumising
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