Fudge Clean Blonde Damage Rewind Violet Toning Shampoo 1000ml is a long-loved purple toning shampoo from the British professional hair-care brand — designed to neutralise brassy, yellow tones in blonde, highlighted and grey hair while gently strengthening damaged strands. The 1000ml size is the long-haul salon bottle for serious blondes and busy households.
About Fudge
Founded in 1989 in the UK as a salon-only professional brand, Fudge built its reputation on bold, slightly punky styling and colour-care products. The Clean Blonde range is the brand's flagship blonde-care line, with the Damage Rewind Violet Toning Shampoo among its most successful staples.
Key benefits
- Neutralises brassy, yellow tones in blonde, highlighted and grey hair.
- Strengthens damaged strands.
- Long-haul 1000ml size — salon-and-household friendly.
- Suitable for daily use.
Who it's for
This toning shampoo suits anyone with blonde, highlighted, bleached or grey hair prone to brassy or yellow tones — particularly serious blondes who run through purple shampoo quickly. Use one to two times per week to maintain colour, or daily for tougher tone correction.
How to use
- Wet hair thoroughly in the shower.
- Apply a small amount of shampoo and lather through the lengths.
- Leave on for 1–3 minutes for stronger toning effect.
- Rinse thoroughly with cool water.
- Follow with the matching conditioner or hair mask.
Specifications
- Size: 1000ml
- Format: Violet toning shampoo
- Hair type: Blonde, highlighted, grey
- Brand: Fudge Professional
- Range: Clean Blonde Damage Rewind
A salon-grade British purple shampoo for serious blondes — neutralising, strengthening and beautifully reliable.



