Giorgio Armani UV Master Primer 30ml in Mauve is a tinted SPF30/PA+++ makeup primer that does three jobs in one — protect, prime and colour-correct. The mauve violet shade is specifically pitched to neutralise yellow undertones and dullness in the skin, while a broad-spectrum filter blend (chemical UVA and UVB filters with a touch of titanium dioxide) shields the complexion against daily sun exposure. The result is a brighter, more even canvas that helps foundation last longer and look smoother through the day.
About Armani Beauty
Armani Beauty is the cosmetics arm of the Italian fashion house founded by Giorgio Armani in 1975. The brand has built its reputation in makeup on couture-inspired textures and tonal precision — Luminous Silk Foundation and Lip Maestro lipsticks are its most-recognised pieces. UV Master Primer extends that approach into the often-overlooked first step of a makeup routine, with three colour-corrective shades (beige, pink and mauve) tailored to different skin concerns.
Key features
- Broad-spectrum SPF30/PA+++ — shields the skin against UVB (burning) and high UVA (premature ageing) protection.
- Mauve colour correction — violet tone neutralises yellow undertones and sallowness, brightening the skin instantly.
- Smooths the canvas for foundation, concealer and powder, helping makeup grip evenly and last longer.
- Featherweight cream texture that absorbs without leaving a tacky or greasy film.
- Vitamin E (tocopherol) — antioxidant support against environmental stress.
- Sacred lotus extract for a soft botanical conditioning element.
Who it's for — choose Mauve if…
Mauve is the right pick if your skin reads sallow, dull or yellow-toned and you want a brightening, more luminous makeup base. It works particularly well across light to medium skin tones, especially after late nights or under cool office lighting. If your skin runs more red or rosy, choose the green-leaning Beige shade; if you have visibly tired or grey-toned skin, choose the Pink shade.
How to use
- Cleanse and moisturise the skin as usual.
- Dispense a pea-sized amount of primer onto the back of the hand.
- Apply across the centre of the face — forehead, nose, cheeks, chin — and blend outwards using fingers, a primer brush or a damp sponge.
- Allow 30–60 seconds to settle.
- Follow with foundation, concealer and powder as usual. Reapply a dedicated SPF if planning prolonged sun exposure.
Specifications
- Size: 30ml
- Shade: Mauve (anti-yellow / brightening)
- SPF: 30 (PA+++)
- Format: Tinted, SPF-protective makeup primer
- Brand: Giorgio Armani Beauty
- Suitable for: All skin types; particularly skin with sallow or yellow undertones
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