{"product_id":"goldwell-elumen-pure-sb-10-high-performance-hair-color-200ml-copper","title":"Goldwell Elumen Pure SB@10 High-Performance Hair Color 200ml - Copper","description":"\u003cp\u003eGoldwell Elumen Pure is a permanent, oxidant-free high-performance hair colour that uses pure direct dyes for exceptionally intense, long-lasting results without peroxide or ammonia. For professional use.\u003c\/p\u003e\n\u003ch3\u003eAbout Elumen Pure\u003c\/h3\u003e\n\u003cp\u003eThe first permanent, oxidant-free colour of its kind: negatively charged direct dyes are drawn deep into the positively charged hair, delivering vivid colour that stays vibrant longer with no mixing required.\u003c\/p\u003e\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent, oxidant-free direct dye – no peroxide or ammonia\u003c\/li\u003e\n\u003cli\u003eExceptionally intense, long-lasting colour\u003c\/li\u003e\n\u003cli\u003eNo mixing required\u003c\/li\u003e\n\u003cli\u003eCopper shade for vivid warmth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eDetangle dry or towel-dried hair. Apply Elumen directly using a bottle or bowl and comb through. Process with heat for 20 minutes or without heat for 30 minutes. Rinse, then wash twice with Elumen Wash and apply Elumen Lock to seal. Always carry out an allergy alert test before use.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eA professional service for those wanting bold, vivid, long-lasting colour with an oxidant-free approach.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: oxidant-free direct-dye colour\u003c\/li\u003e\n\u003cli\u003eSize: 200ml\u003c\/li\u003e\n\u003cli\u003eShade: SB@10 Copper\u003c\/li\u003e\n\u003cli\u003eFor professional use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57250141405559,"sku":"Z057423","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/1129\/0536\/files\/Z057423.jpg?v=1783064473","url":"https:\/\/perfumeshops.co.uk\/products\/goldwell-elumen-pure-sb-10-high-performance-hair-color-200ml-copper","provider":"Perfume Shop S","version":"1.0","type":"link"}