Helena Rubinstein Sexy Blacks Mascara 5.5ml in 01 Scandalous Black is a luxury volumising mascara built around the brand's iconic Lash Queen line. The silky, ultra-coating formula combines beeswax and jojoba oil to deliver push-up volume, provocative curves and full, dramatic lashes — paired with the line's distinctive 90-60-90 brush, designed to lift curls and separate every single lash for a flutter-worthy finish.
About Helena Rubinstein
Helena Rubinstein was a pioneering Polish-American beauty entrepreneur who founded her eponymous house in 1902 — one of the first modern cosmetics brands in the world. The brand, now part of L'Oréal Luxe, has remained a benchmark of high-prestige scientific skincare and luxury makeup. The Lash Queen mascara line is the brand's most-recognised eye-makeup product, with the Sexy Blacks variant focused specifically on intense black pigment and volume.
Shade and finish
- Shade: 01 Scandalous Black — intense, deep black pigment
- Finish: High-volume, lifted, curved
- Brush: Patented 90-60-90 contoured brush — lifts and separates each lash
Key features
- Push-up volume effect for fuller, more dramatic lashes
- Lifts and curves the lashes for a wide-eyed, awake look
- Beeswax and jojoba oil-enriched formula coats lashes evenly
- Velvety, smooth-applying texture that does not flake
- Patented brush precisely shapes and separates each lash
Who it's for
Best for anyone who wants luxury-prestige mascara with serious volume — particularly those who like a defined, lifted lash line and a black pigment that reads truly black rather than dark grey. Suitable for daily wear and dramatic enough for evening makeup with a single coat.
How to use
- Curl lashes if desired before applying.
- Insert the wand and rotate gently to load product evenly — avoid pumping, which dries out the formula.
- Apply from the base of the lashes to the tips, wiggling the brush slightly to coat each lash.
- Build a second coat on the upper lashes for extra volume.
- Replace tube within three months of opening.
Specifications
- Size: 5.5ml
- Shade: 01 Scandalous Black
- Format: Volumising mascara
- Brand: Helena Rubinstein
- Range: Lash Queen Sexy Blacks
Related Products
