{"product_id":"hugo-boss-alive-intense-eau-de-parfum-30ml-spray","title":"Hugo Boss Alive Intense Eau de Parfum 30ml Spray","description":"\u003cp\u003eHugo Boss Alive Intense Eau de Parfum 30ml Spray is the more concentrated, deeper expression of the iconic Boss Alive line for women, launched in 2022. The composition is built on three central notes: a juicy chord of raspberry at the top; a vibrant vetiver heart; and a sensual base of benzoin — designed for a confident, dressed-up modern feminine signature in the line's recognisable square flacon.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Hugo Boss\u003c\/h2\u003e\n\u003cp\u003eHugo Boss is one of the most recognised German fashion houses, founded by Hugo Ferdinand Boss in 1924 and celebrated for refined contemporary tailoring. Its perfumery, today produced under licence with Coty, includes the iconic Boss Bottled and Boss Alive lines — the masculine and feminine pillars of the brand's modern fragrance identity. Alive Intense extends the line into more concentrated, dressed-up territory.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e Raspberry\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Vetiver\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Benzoin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOlfactory family:\u003c\/strong\u003e Floral Woody  |  \u003cstrong\u003eLaunched:\u003c\/strong\u003e 2022  |  \u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/p\u003e\n\n\u003ch2\u003eThe story behind Alive Intense\u003c\/h2\u003e\n\u003cp\u003eAlive Intense was conceived as the more concentrated, evening-leaning interpretation of Boss Alive — pulling on a more vibrant, sensual energy. The juicy raspberry opening adds modern lift; the vetiver heart adds an unusual woody-grass character that makes the composition stand out from typical sweet-feminine flankers; and the benzoin base extends the fragrance into a long, sensual sillage.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSuited to wearers who love modern, dressed-up feminine fragrances with woody depth — fans of Boss Alive, YSL Libre or Carolina Herrera Good Girl will find Alive Intense a familiar match. Year-round wear with particular strength in autumn and winter; ideal for evening, dinner and special-occasion use.\u003c\/p\u003e\n\n\u003ch2\u003eHow to wear it\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eSpray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.\u003c\/li\u003e\n  \u003cli\u003eTwo to three sprays for daytime; build up gently for evening wear.\u003c\/li\u003e\n  \u003cli\u003eApply over an unscented body lotion to extend longevity on skin.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Hugo Boss\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 2022\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Hugo Boss","offers":[{"title":"Default Title","offer_id":53694492803447,"sku":"F567651","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/1129\/0536\/files\/Hugo-Boss-Alive-Intense-Eau-de-Parfum-30ml-Spray-2.jpg?v=1731886199","url":"https:\/\/perfumeshops.co.uk\/products\/hugo-boss-alive-intense-eau-de-parfum-30ml-spray","provider":"Perfume Shop S","version":"1.0","type":"link"}