Hugo Boss Hugo Eau de Toilette 100ml is a fresh, aromatic-green masculine fragrance launched in 1995 and composed by perfumer Bob Aliano. The composition opens on a vibrant top of lavender, green apple, mint, grapefruit and basil, develops through a herbal-floral heart of carnation, sage, geranium and jasmine, and settles into a clean drydown of patchouli, fir and cedar — an enduring 90s classic that helped define the casual, fresh-aromatic genre for men.
About Hugo Boss
Founded in Metzingen, Germany in 1924 by Hugo Ferdinand Boss, the brand became one of Europe's defining tailoring houses. Hugo, launched as a younger, more rebellious counterpart to Boss in 1995, brought a fresh, casual, aromatic-green sensibility to the men's fragrance market and remains a long-standing pillar of accessible designer perfumery.
Fragrance notes
- Top: Lavender, Green Apple, Mint, Grapefruit, Basil
- Heart: Carnation, Sage, Geranium, Jasmine
- Base: Patchouli, Fir Balsam, Cedar
Olfactory family: Aromatic Green | Launched: 1995 | Perfumer: Bob Aliano
Who it's for
Hugo suits men who love fresh, aromatic-green compositions with crisp apple, lavender and mint character — fans of compositions like Acqua di Giò and Davidoff Cool Water who want something more aromatic-leaning. It's a year-round wear with particular brightness in spring and autumn, ideal for office, casual evenings and weekend wear.
How to wear it
- Spray onto pulse points — wrists, base of the neck and behind the ears — at around 15cm
- Apply over moisturised skin to extend longevity
- Avoid rubbing wrists together to preserve the apple and citrus top
- Reapply lightly through the day; EDT concentrations are designed to be refreshed
Specifications
- Size: 100ml
- Concentration: Eau de Toilette
- Gender: Men
- Brand: Hugo Boss
- Year: 1995
- Perfumer: Bob Aliano
- Family: Aromatic Green
