I.C.O.N. Fully Antioxidant Shampoo 250ml is a volumising, sulphate-free salon shampoo designed for fine, flat or environmentally fatigued hair. The lightweight formula combines antioxidant-rich açai berry with rice proteins and aloe vera to add fullness and strength to the strands while protecting against free radicals and pollution — leaving hair noticeably bouncier, softer and visibly thicker after each wash.
About I.C.O.N.
I.C.O.N. Products is a professional salon haircare brand founded in California, dedicated to high-performance, lifestyle-led formulations distributed through hair salons and stockists worldwide. The Fully line is the brand's volume-targeted range, designed specifically for fine or fragile hair that needs body, lift and protection from environmental wear-and-tear.
Key ingredients
- Açai Berry Extract — antioxidant-rich Amazonian fruit; helps shield the hair from free-radical and environmental damage.
- Rice Proteins — strengthen the hair fibre and add body to fine, limp strands.
- Aloe Vera — soothes and moisturises both scalp and lengths.
- Amino Acid Blend — penetrates the hair shaft to support condition and rebuild damaged strands.
- Free from sulphates, parabens and gluten.
Key benefits
- Adds visible volume and bounce to fine or limp hair
- Strengthens strands with rice proteins and amino acids
- Shields hair against free radicals and environmental pollution
- Cleanses gently without stripping the hair or scalp
- Colour-safe and sulphate-free — gentle on dyed or chemically processed hair
- Leaves hair softer, smoother and noticeably shinier
Who it's for
Best suited to anyone with fine, limp or flat hair that lacks natural body — and especially useful for those whose hair is also colour-treated or chemically processed. The sulphate-free, gentle base makes it safe enough for daily use, while the antioxidant focus is a sensible match for hair that spends a lot of time in cities, pools or sun.
How to use
- Wet the hair thoroughly with lukewarm water.
- Dispense a generous amount of shampoo into the palms and lather between the hands.
- Massage into the scalp and work through the lengths.
- Rinse thoroughly with cool-to-lukewarm water.
- Repeat if needed.
- Follow with the matching I.C.O.N. Fully Conditioner or any lightweight conditioner suitable for fine hair.
- Use daily or as part of your normal washing routine.
Specifications
- Size: 250ml
- Format: Volumising sulphate-free shampoo
- Brand: I.C.O.N. Products
- Range: Fully — Antioxidant
- Suitable for: Fine, limp, colour-treated or environmentally stressed hair
- Free from: Sulphates, parabens, gluten
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