IsaDora Ultra Matt Liquid Lipstick 7ml in 19 Plumpinch is a long-wearing, high-pigment liquid lipstick designed for an ultra-matte, fashion-forward finish. The pigmented formula glides on smoothly, sets to a comfortable matte texture and stays in place through the day. Plumpinch is a soft pinkish-plum nude, perfect for everyday office wear and dressed-up occasions alike.
About IsaDora
IsaDora is a Swedish beauty brand founded in 1983, recognised internationally for its uncomplicated, well-formulated colour cosmetics and gentle skincare. The Ultra Matt Liquid Lipstick line is one of the brand's hero lip products — combining a fashion-forward matte finish with a comfortable, non-drying wear.
Shade and finish
- Shade: 19 Plumpinch — a soft pinkish-plum nude
- Finish: Ultra-matte
- Pigmentation: Full coverage in one or two passes
- Wear: Long-wearing without flaking
Key features
- Long-wearing, transfer-resistant ultra-matte formula
- Smooth, even application from the angled-tip applicator
- Comfortable wear that does not feel as drying as many liquid mattes
- Compact format, ideal for handbag and on-the-go touch-ups
Who it's for
Plumpinch suits anyone who loves a soft, slightly cool plum-nude lip — wearable in the office with restrained makeup, equally striking with smoky evening eyes. The pinkish-plum undertone particularly flatters cool to neutral skin tones.
How to use
- Exfoliate and balm the lips first if they are dry — matte formulas read best on smooth lips.
- Optionally outline the lips with a matching mauve or plum liner.
- Apply with the angled-tip applicator, starting at the centre of the upper lip and working outward.
- Allow to dry fully (60 seconds) before pressing the lips together to avoid smudging.
Specifications
- Size: 7ml
- Shade: 19 Plumpinch
- Format: Liquid lipstick — ultra-matte finish
- Brand: IsaDora
- Range: Ultra Matt Liquid Lipstick
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