Jimmy Choo Rose Passion Eau de Parfum 100ml is the brand's 2023 floral-tropical for women — a luminous, sun-warmed composition built around white florals and a soft, milky drydown. Composed by Nathalie Lorson, it opens with coconut water and frangipani for a fresh, slightly creamy lift; a heart of jasmine and orchid carries the floral character; and a base of sandalwood and vanilla leaves a quietly indulgent finish.
About Jimmy Choo
Jimmy Choo is a London-based luxury accessories house founded in 1996 by Malaysian shoe designer Datuk Jimmy Choo and Tamara Mellon, then accessories editor at British Vogue. The brand built its reputation on red-carpet stilettos before extending into bags, ready-to-wear and, in 2011, perfumery. Its fragrance line — produced under licence with Inter Parfums — is built around glamorous, evening-leaning compositions, of which Rose Passion is the warm, holiday-coded entry.
Fragrance notes
- Top: Coconut Water, Frangipani
- Heart: Jasmine, Orchid
- Base: Sandalwood, Vanilla
Olfactory family: Floral Tropical | Launched: 2023 | Perfumer: Nathalie Lorson
The story behind Rose Passion
Rose Passion was briefed as a "modern tropical floral" — a composition designed to recall warm sun on bare skin rather than a heavy, dense night-out scent. The coconut-water opening avoids the suncream cliché by leaning watery rather than oily, while the white florals at the heart give the fragrance a more grown-up centre than a typical beach scent. The bottle keeps the recognisable Jimmy Choo flacon silhouette in a soft pink glass with a metallic cap.
Who it's for
Rose Passion suits women drawn to creamy white florals and tropical-leaning compositions — wearers of Estée Lauder Bronze Goddess, Marc Jacobs Daisy Love or Tom Ford Soleil Blanc — who want a contemporary designer alternative. Best in spring and summer, particularly good for warm-weather travel, holidays and relaxed evenings out, but versatile enough for cooler-weather wear thanks to the vanilla-sandalwood base.
How to wear it
- Spray onto pulse points — wrists, base of the throat, behind the ears — from around 15cm.
- Two to three sprays for daytime; build up gently for longer evening wear.
- Mist lightly through the ends of the hair for a soft trail without overloading the skin.
Specifications
- Size: 100ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Jimmy Choo
- Year: 2023
- Perfumer: Nathalie Lorson
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