JOOP! (pronounced "yope") is a German fashion and cosmetics brand founded by designer Wolfgang Joop in 1978. The company has been owned by Swiss-based Holy Fashion Group since 2008, though Coty retains the JOOP! cosmetics and fragrance licenses. It is one of the most popular and recognized brands today in Germany.
Joop! fragrances were made in collaboration with perfumers Creations Aromatiques, Michel Almairac, Veronique Nyberg, Olivier Polge, Francis Kurkdjian, Calice Becker, Sophie Labbe, Antoine Maisondieu, Antoine Lie, Alienor Massenet, Louise Turner, Christophe Raynaud, Benoist Lapouza, Gilles Romey, Michel Girard and Fabrice Pellegrin.