Jovan White Musk Eau de Cologne 96ml is a soft, sensual floral musk for women, launched in 1990 as the lighter sister to the brand's iconic 1972 Jovan Musk. The composition leads with a clean, fresh-green opening before settling into a softly floral heart of honeysuckle, ylang-ylang and jasmine, finishing on the brand's hallmark white musk and amber-woody base — gentle, recognisable and easy to wear close to the skin.
About Jovan
Jovan is an American fragrance brand founded in Chicago in 1968, recognised as the company that brought musk into the mainstream of modern Western perfumery with its 1972 Jovan Musk. Now part of Coty, Jovan remains best known for affordable, accessible musk-based scents that have introduced generations of wearers to the genre. White Musk is one of the line's softest, most feminine expressions.
Fragrance notes
- Top: Citrus, Green Apple, Melon, Mint, Thyme
- Heart: Geranium, Clove, Honeysuckle, Ylang-Ylang, Jasmine
- Base: White Musk, Amber, Woody Notes
Olfactory family: Floral Musk | Launched: 1990
Who it's for
White Musk suits women who want a clean, soft and quietly sensual signature — close to the skin rather than projecting loudly, and easy to wear day-to-day. The white musk and amber drydown gives it a comforting, lingering warmth that works year-round. A natural pick if you enjoy the original Jovan Musk and want a softer, more floral counterpart.
How to use
- Spray onto pulse points — wrists, the base of the neck and behind the ears — from around 15 cm away.
- For longer projection, mist a single spray over the hair or onto a scarf.
- Avoid rubbing the wrists; the musky base develops more gracefully when left undisturbed.
Specifications
- Size: 96ml Spray
- Concentration: Eau de Cologne
- Gender: Women
- Brand: Jovan
- Year: 1990
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