Juicy Couture Viva La Juicy Neon Eau de Parfum 100ml is a bright, vibrant evolution of the iconic Viva La Juicy signature. Launched in 2021, this neon-themed feminine composition pairs sparkling pink grapefruit, Lemon Primofiore and raspberry with a sumptuous floral heart of orange blossom, Brazilian gardenia and jasmine sambac — settling into a sensual base of tonka, captive musk and luminous woods.
About Juicy Couture
Juicy Couture is an American lifestyle and fashion brand founded in Los Angeles in 1997 — celebrated through the 2000s for its iconic velour tracksuits and a glamorous, slightly playful aesthetic. The Viva La Juicy fragrance family is the brand's most celebrated perfumery launch, with the original Viva La Juicy (2008) being one of the best-selling celebrity-adjacent fragrances of its decade. Viva La Juicy Neon is the bright, vibrant 2021 evolution.
Fragrance notes
- Top: Pink Grapefruit, Lemon Primofiore, Raspberry
- Heart: Orange Blossom, Brazilian Gardenia, Jasmine Sambac
- Base: Tonka, Captive Musk, Luminous Woods
Olfactory family: Floral Fruity | Launched: 2021 | Gender: Women
The character of the scent
Viva La Juicy Neon opens with a vibrant, juicy fruity-citrus accord — pink grapefruit and Lemon Primofiore paired with sweet raspberry. The heart unfolds into a sumptuous white-floral bouquet of orange blossom, Brazilian gardenia and jasmine sambac. The drydown reveals the signature Viva La Juicy sensuality — tonka, captive musk and luminous woods wrapped together for hours-long sweet warmth.
Key benefits
- Bright, vibrant fruity-floral character with broad year-round wearability.
- Generous 100ml flacon — exceptional value at this concentration.
- Eau de Parfum concentration — strong longevity from the tonka-musk base.
- Beautifully presented neon-themed Juicy Couture flacon — playful and gift-worthy.
- Pairs perfectly with the matching Viva La Juicy Neon body care for a full layered ritual.
Who it's for
Viva La Juicy Neon is for women who love bright, joyful fruity-floral fragrances — fans of the original Viva La Juicy, Marc Jacobs Daisy, or Chloé Roses will recognise the family. The vibrant, neon-themed character makes it especially well-suited to spring/summer wear, festival packing and casual evening occasions. A natural pick for younger fans of fragrance and as a thoughtful gift for Viva La Juicy lovers.
How to wear it
- Apply to clean, moisturised skin — moisturiser holds the tonka-musk drydown for longer.
- Spray onto pulse points: wrists, neck, behind the ears.
- For a softer halo, mist once into the air and walk through it.
- Avoid rubbing the wrists together — it bruises the bright grapefruit-raspberry opening.
- Best worn for spring/summer wear, daytime occasions and casual evenings — but works year-round.
Specifications
- Size: 100ml
- Concentration: Eau de Parfum
- Gender: Women
- Range: Viva La Juicy
- Brand: Juicy Couture
- Launched: 2021
