Katy Perry Meow! Eau de Parfum 100ml is the second fragrance from American pop star Katy Perry, launched in 2011 as a sweeter, more playful follow-up to her 2010 debut Purr. A floral-fruity gourmand, it opens with sparkling tangerine and pear, blooms into a soft white-floral heart of jasmine, honeysuckle and orange blossom, and settles into a creamy base of vanilla, sandalwood, amber and musk. The fragrance was developed with Givaudan perfumers as part of Perry's "Candyfornia" concept.
About Katy Perry
Katy Perry is an American singer-songwriter who launched her fragrance line in 2010 with the cat-themed Purr. Meow! is its companion piece, building on the same playful, kitten-inspired aesthetic with a kitten-shaped flacon designed to sit on a dressing table as a collectible object as well as a perfume bottle. The line is produced under licence with Coty.
Fragrance notes
- Top: Tangerine, Pear, Jasmine, Gardenia
- Heart: Honeysuckle, Lily of the Valley, Orange Blossom
- Base: Amber, Vanilla, Sandalwood, Musk
Olfactory family: Floral Fruity Gourmand | Launched: 2011 | Perfumery: Givaudan
The story behind Meow!
Where Purr was conceived as a "sexy and sophisticated" first fragrance, Meow! was briefed as its sweeter, more whimsical sister — softer florals, more vanilla, more sugar in the drydown. The bottle takes the shape of a seated kitten with crystal-set eyes and a flexible silicone tail, and was sculpted as part of Perry's wider visual identity at the time of her Teenage Dream album cycle.
Who it's for
Meow! suits women who like sweet, gourmand-leaning floral fragrances and are happy to lean into the playful side of perfumery. The white florals keep it feminine rather than bakery-sweet, while the vanilla-amber base gives it staying power for evenings out. Best in autumn and winter, but light enough to wear year-round; ideal for date nights, parties and casual daytime when you want a memorable trail.
How to wear it
- Spray onto pulse points — wrists, base of the throat and behind the ears — from around 15cm.
- Two to three sprays for daytime; build up for longer evening wear.
- For a softer halo, mist into the air and walk through the cloud rather than spraying directly onto skin.
Specifications
- Size: 100ml
- Concentration: Eau de Parfum
- Gender: Women
- Brand: Katy Perry
- Year: 2011
- Perfumery house: Givaudan
