KVD Vegan Beauty Everlasting Liquid Lipstick 6.6ml in A-Go-Go is a long-wearing liquid lipstick from the cult American makeup brand. Built around the brand's iconic 24-hour waterproof formula, the high-pigment composition delivers bold, transfer-proof colour in a comfortable, vegan and cruelty-free liquid format — a true makeup-bag essential for confident lip wearers.
About KVD Vegan Beauty
KVD Vegan Beauty (formerly Kat Von D Beauty) is the cult American makeup brand known for its bold, expressive aesthetics and uncompromising vegan, cruelty-free formulations. The brand built its reputation on long-wearing liquid lipsticks — and the Everlasting Liquid Lipstick line has become a global cult favourite for its 24-hour wear, intense pigment and creamy comfortable finish.
Key benefits
- Up to 24-hour wear — designed for long days and statement looks
- Waterproof, transfer-proof finish — won't move through meals, kisses or coffee cups
- Intense pigment payoff — full coverage in a single swipe
- Creamy, comfortable formula — non-drying despite the long wear
- Vegan and cruelty-free — high-performance ethical formulation
- Precision doe-foot applicator — clean, controlled application
Shade — A-Go-Go
A-Go-Go is a vibrant, statement-making shade — typically a bright, confident colour designed to make lips the focal point of the makeup look. Pairs beautifully with both bold and natural eye makeup, making it a great choice for parties, evenings out, and creative statement-makeup looks.
Who it's for
This liquid lipstick is for anyone who wants serious, long-wearing lipstick performance — particularly those tired of touching up throughout the day and those who love bold, statement lip colours. The vegan, cruelty-free formulation also appeals to ethical beauty users, and the comfortable wear makes it accessible to those who normally find liquid lipsticks drying.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition
- Apply directly from the doe-foot applicator, starting from the centre and working outwards
- Allow to set for 60 seconds before pressing lips together
- Avoid eating or drinking until fully set
Specifications
- Size: 6.6ml
- Shade: A-Go-Go
- Format: Liquid lipstick
- Finish: Long-wearing matte
- Wear: Up to 24 hours, waterproof, transfer-proof
- Vegan & cruelty-free: Yes
- Brand: KVD Vegan Beauty
- Range: Everlasting Liquid Lipstick



