KVD Vegan Beauty Lock-It Liquid Foundation 30ml in 79 Deep is a celebrated full-coverage, long-wearing liquid foundation from the American vegan-beauty brand KVD. Designed to deliver up to 24 hours of full-coverage wear with a soft matte finish — vegan, cruelty-free. 79 Deep is a rich deep shade with neutral undertones.
About KVD Vegan Beauty
KVD Vegan Beauty is the American luxury vegan-beauty brand originally founded in 2008 by tattoo artist Kat Von D. The brand has been committed to vegan and cruelty-free formulations since launch.
Key benefits
- Full coverage — designed to cover redness, discolouration, blemishes
- Up to 24-hour wear — built for long days, events and photography
- Soft matte finish — beautifully even result
- Weightless feel — full coverage without heaviness
- Vegan and cruelty-free — formulated to KVD's ethical standards
- Transfer-resistant — stays put
Shade
79 Deep is a rich deep shade with neutral undertones — best suited to deep complexions with neutral undertones. Match in natural daylight.
Who it's for
Lock-It Liquid Foundation is ideal for those who want a high-pigment, full-coverage, long-wearing foundation with a soft matte finish.
How to apply
- Prep skin with moisturiser
- Dispense 1–2 pumps onto the back of the hand
- Apply with damp Beautyblender, brush or fingertips, from centre outwards
- Build coverage gradually where needed
- Set with translucent powder along T-zone if desired
Specifications
- Size: 30ml
- Shade: 79 Deep
- Coverage: Full
- Finish: Soft matte
- Wear time: Up to 24 hours
- Suitable for: Vegan, cruelty-free
- Brand: KVD Vegan Beauty
- Range: Lock-It
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