Label.m Diamond Dust Shampoo 1000ml is the salon-size version of the brand's luxurious sulphate-free shampoo, built around microfine diamonds, champagne extract, white rose petal oil and the brand's Moisture Magnet technology. The formula gently cleanses while delivering deep nourishment, radiant shine and a protective shield against heat and humidity — a salon staple beloved for its visible "diamond shine" finish.
About Label.m
Label.m is the professional haircare line from the iconic British salon brand Toni & Guy, developed by working session stylists for use in salons, photoshoots and on the runway. The brand has held the official haircare partnership for London Fashion Week, and Diamond Dust is its most luxurious haircare collection — designed to deliver visibly radiant, glossy hair.
Key benefits
- Gentle, sulphate-free cleansing — comfortable on the scalp and lengths
- Adds luxurious shine — microfine diamonds reveal radiant, glossy hair
- Deep nourishment — Moisture Magnet technology and linseed extract for stronger, smoother hair
- Heat and humidity protection — shields hair from environmental stress and styling tools
- Doesn't weigh hair down — adds weightless volume and movement
- Salon-size 1000ml bottle — long-lasting for daily home use or professional use
- Frizz-resistant finish — leaves hair smoother and more controlled
Featured ingredients
- Microfine diamonds (black and white) — gentle exfoliation, light-reflecting shine
- Pearl dust — adds luminous lustre
- Champagne extract — restores natural pH, boosts body, encourages frizz-free hair (alcohol-free)
- White rose petal oil — intense moisture and frizz-resistant barrier
- Moisture Magnet technology — Label.m's signature hydrating system
- Linseed extract — supports stronger, smoother hair
Who it's for
This shampoo suits anyone who wants visibly glossier, more radiant hair — particularly fans of luxury haircare and those whose hair tends towards dullness, dryness or frizz. The sulphate-free formula is friendly for coloured and chemically-treated hair, and the salon-size format is a value-friendly choice for households or professional use.
How to use
- Wet hair thoroughly with lukewarm water
- Massage a small amount into the scalp and through the lengths
- Lather gently and work through the ends
- Rinse thoroughly until water runs clear
- Follow with the matching Diamond Dust Conditioner or Mask
- Use after every wash
Specifications
- Size: 1000ml (salon size)
- Format: Nourishing shampoo (sulphate-free)
- Hair type: All — especially dull, dry or frizz-prone hair
- Use: Every wash
- Key actives: Microfine diamonds, champagne, white rose petal oil, Moisture Magnet, linseed
- Free from: Sulphates
- Brand: Label.m (Toni & Guy)
- Range: Diamond Dust
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