Living Proof Perfect Hair Day Dry Shampoo 198ml is a celebrated, MIT-developed dry shampoo from American innovation-led haircare brand Living Proof. Unlike traditional dry shampoos that simply mask oil, the Perfect Hair Day formula actively absorbs and removes oil, sweat and odour from the hair — delivering genuinely cleaner-feeling hair in seconds, with no white residue or stickiness.
About Living Proof
Living Proof is the American innovation-led haircare brand founded in 2005, originally as a collaboration between scientists at MIT and the beauty industry. The brand's signature approach uses proprietary molecules and laboratory-developed technology to solve real haircare challenges — including the celebrated Perfect Hair Day range, which delivers cleaner, healthier-looking hair through unique active formulations.
Key benefits
- Absorbs and removes oil — Living Proof's proprietary technology genuinely cleans rather than masks
- No white residue — clear formula that won't leave a chalky cast in dark hair
- Removes odour — absorbs sweat smells alongside oil
- Adds volume and texture — refreshes flat or limp hair between washes
- Quick application — refresh hair in seconds, perfect for busy mornings
- Vegan, paraben-free, sulphate-free — formulated to Living Proof's clean-beauty standards
Who it's for
Perfect Hair Day Dry Shampoo is ideal for anyone who wants to extend the wash cycle of their hair, refresh between washes or add lift and texture to flat hair. Particularly well-suited to those who exercise frequently, busy professionals, travellers and anyone who finds traditional dry shampoos leave a chalky, white residue.
How to use
- Shake the can well before use
- Section the hair to expose the roots
- Hold the can 15–20 cm from the scalp and spray in short bursts along the part line
- Massage gently into the scalp with the fingertips
- Allow to set for 30 seconds, then brush through; style as usual
Specifications
- Size: 198ml
- Format: Aerosol dry shampoo
- Hair type: All — particularly oily, fine and dark hair
- Frequency: Between washes as needed
- Free from: Sulphates, parabens; vegan
- Brand: Living Proof
- Range: Perfect Hair Day
Related Products
