L'Oréal Blow-Dry Fluidifier Multi-Benefit Blow-Dry Cream 150ml is a beautifully clever multi-tasking blow-dry styling cream from the celebrated French haircare brand L'Oréal Professionnel. The brilliantly composed cream delivers multiple blow-dry benefits in a single product — heat protection, smoothing, frizz control and salon-finish styling — beautifully streamlining the daily blow-dry routine.
About L'Oréal Professionnel
L'Oréal Professionnel is the celebrated salon-professional division of L'Oréal — celebrated globally for its professional haircare and hair-colour formulations used by colourists and stylists in salons worldwide. The brand's stylist-focused haircare line includes a comprehensive range of beautifully composed blow-dry and styling products.
Key features
- Multi-benefit blow-dry cream: heat protection, smoothing, frizz control and finishing in one.
- Beautifully workable cream texture: easy to apply and distribute.
- Salon-finish blow-dry effect: beautifully smooth, refined results.
- Generous 150ml size: long-lasting at regular blow-dry use.
- Salon-professional formula: L'Oréal Professionnel quality.
Key benefits
- Heat protection — shields the hair from blow-dry heat damage.
- Smooths the hair for a refined, frizz-controlled finish.
- Multi-tasking — saves time and reduces the number of styling products needed.
- Salon-finish blow-dry results.
- L'Oréal Professionnel salon-grade quality.
Who it's for
L'Oréal Blow-Dry Fluidifier is for those who blow-dry their hair regularly and want a beautifully composed multi-tasking blow-dry styling product — particularly fans of salon-grade haircare and committed L'Oréal Professionnel users. A natural pick for daily blow-dry routines and salon-finish styling at home.
How to use
- Start with towel-dried hair.
- Take a small amount of cream onto the hands.
- Distribute evenly through the hair, focusing on the mid-lengths and ends.
- Comb through with a wide-tooth comb for even distribution.
- Blow-dry as desired with the help of a round brush for the smoothest finish.
- For added smoothness, finish with a hair serum on the lengths.
Specifications
- Size: 150ml
- Format: Multi-benefit blow-dry styling cream
- Brand: L'Oréal Professionnel



