L'Oréal Professionnel Série Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo 500ml is a salon-strength sulphate-free cleansing cream specifically formulated for wavy, curly and coily hair. The ultra-creamy formula gently cleanses without stripping the lengths of moisture, while a high concentration of glycerin, urea H and hibiscus seed delivers deep, weightless hydration to dehydrated curls — leaving them softer, more defined and easier to detangle.
About L'Oréal Professionnel Curl Expression
Série Expert is the professional salon range from L'Oréal Professionnel, the brand's dedicated stylist-and-hairdresser arm. Curl Expression launched as the brand's first complete routine entirely dedicated to wavy, curly and coily hair textures — covering shampoo, conditioner, treatments and styling. The Intense Moisturizing Cleansing Cream Shampoo is the routine's gentle-cleansing first step.
Key ingredients
- Glycerin — plant-based humectant that holds water for long-lasting hydration in the driest hair fibres.
- Urea H — naturally present in the skin; retains hydration and reinforces the hydrolipid barrier.
- Hibiscus Seed — botanical that strengthens, softens and adds moisture to the hair.
- Sulphate-free, silicone-free cleansing base — gentle on curls; lathers richly without stripping.
Key benefits
- Gently cleanses without stripping the lengths of moisture
- Delivers weightless, long-lasting hydration to curls and coils
- Leaves hair easier to detangle and ready for further treatment
- Softens and conditions while cleansing
- Salon-like floral fragrance with star jasmine, orchid, freesia and cedarwood
- Sulphate- and silicone-free formulation
Who it's for
Specifically designed for wavy, curly and coily hair types looking for a sulphate-free, deeply hydrating cleansing routine. Particularly useful for those whose curls have struggled with dryness, dehydration or loss of definition. Pair with the rest of the Curl Expression range — mask, leave-in and styling — for the full routine.
How to use
- Wet the hair thoroughly with lukewarm water.
- Apply a generous amount of shampoo to the palms and lather between the hands.
- Massage into the scalp and work the foam through the lengths.
- Rinse thoroughly with lukewarm water.
- Repeat if needed.
- Follow with the matching Curl Expression conditioner or mask, then style as usual.
Specifications
- Size: 500ml
- Format: Cleansing cream shampoo
- Brand: L'Oréal Professionnel
- Range: Série Expert — Curl Expression
- Suitable for: Wavy, curly and coily hair
- Sulphate- and silicone-free
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