L'Oréal Professionnel Série Expert Vitamino Color Shampoo 300ml is a salon-grade colour-protecting shampoo from the global professional haircare brand L'Oréal Professionnel. The brand's signature Resveratrol-CL™ technology is formulated to gently cleanse coloured hair without stripping the colour treatment — preserving vibrancy, shine and softness wash after wash.
About L'Oréal Professionnel Série Expert
L'Oréal Professionnel is the salon-distributed professional haircare line of L'Oréal, found in salons globally. Série Expert is the brand's flagship in-salon range — a curated collection of expert-recommended haircare addressing every hair type and concern. Vitamino Color is the brand's dedicated colour-protection range — celebrated worldwide for its consistently excellent colour-preserving performance.
Key features
- Resveratrol-CL™ technology: the brand's signature colour-protecting active — preserves colour vibrancy and shine.
- Gentle cleansing formula: washes away dirt and product build-up without stripping the colour.
- Suitable for daily use: formulated to be kind enough for regular washing.
- Pleasant, salon-style fragrance.
- Generous 300ml format: long-lasting at the price.
Key benefits
- Preserves colour vibrancy — extends the life of the colour treatment.
- Gentle enough for daily use on coloured hair.
- Adds shine and softness to coloured lengths.
- Leaves the hair clean and refreshed without stripping.
- Salon-grade quality at an accessible price.
Who it's for
L'Oréal Professionnel Vitamino Color Shampoo is for anyone with coloured, highlighted or chemically-treated hair who wants to extend the life of their colour treatment — particularly those investing in regular salon colour appointments. A natural pair with the matching Vitamino Color Conditioner and the wider Série Expert range.
How to use
- Wet the hair thoroughly with warm water.
- Dispense a 10-pence-coin-sized amount into the palms.
- Massage into the scalp in circular motions to create a soft lather.
- Work through the lengths.
- Rinse thoroughly with lukewarm water.
- Repeat if needed for second-day or heavily-styled hair.
- Follow with the matching Vitamino Color Conditioner or mask.
- Use as your regular daily shampoo.
Specifications
- Size: 300ml
- Format: Colour-protecting shampoo
- Range: Série Expert Vitamino Color
- Hair type: Coloured, highlighted, chemically-treated
- Brand: L'Oréal Professionnel
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