L'Oréal Rouge Signature Matte Liquid Lipstick 7ml in 124 I Embrace is a lightweight, long-wearing matte liquid lipstick from the world's largest beauty brand L'Oréal Paris. Designed to deliver bold, saturated colour with a comfortable, weightless feel, the Rouge Signature formula gives a true matte finish that doesn't dry, crack or settle into lip lines.
About L'Oréal Paris
L'Oréal Paris is the iconic French cosmetics brand founded in 1909, the flagship consumer brand of the L'Oréal Group — the largest cosmetics company in the world. Operating in 150 countries with 36 brands in its portfolio, L'Oréal has been a leader in beauty and innovation for over a century. From its first hair dye in 1909 to today's advanced beauty-tech products, the brand combines accessibility, quality and innovation.
Key benefits
- Lightweight matte finish — full pigment, true matte look without heaviness or dragging
- Long-wearing — designed to hold colour through the day
- Bold, saturated colour — high-pigment payoff in a single coat
- Comfortable wear — doesn't dry, crack or settle into lip lines like older matte formulas
- Precision applicator — soft, flexible doe-foot wand for clean, controlled application
- Accessible price point — premium results without a luxury price tag
Shade
124 I Embrace is a romantic, statement shade in the Rouge Signature line — designed to make a confident lip statement. The Rouge Signature shade range celebrates self-expression and individual style, with each shade named to evoke an emotion or attitude.
Who it's for
Rouge Signature Matte is ideal for anyone who loves a bold matte lip with the comfort of a modern, lightweight formula. Particularly well-suited to fans of statement lip colour and those who want a long-wearing matte that doesn't dry or feel heavy on the lips.
How to apply
- Start with clean, exfoliated lips; apply lip balm beforehand and let it absorb fully
- Use a lip liner for crisp definition (optional), then apply Rouge Signature with the doe-foot wand
- Start at the cupid's bow and work outwards along the natural lip line
- Allow to dry for 30–60 seconds before pressing the lips together to set the colour
- Top up through the day for continuous saturated colour
Specifications
- Size: 7ml
- Shade: 124 I Embrace
- Format: Liquid lipstick with doe-foot applicator
- Finish: Lightweight matte
- Wear time: Long-wearing
- Brand: L'Oréal Paris
- Range: Rouge Signature
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