L'Oréal Série Expert Blondifier Cool Shampoo 300ml is a salon-grade purple-toning shampoo from French professional haircare brand L'Oréal Professionnel Série Expert. The 300ml bottle delivers a violet-pigmented formula engineered to neutralise unwanted yellow and brassy tones in cool, ash and silver blondes — leaving the hair cleaner-toned, conditioned and visibly luminous.
About L'Oréal Professionnel Blondifier
L'Oréal Professionnel Série Expert is the French professional haircare line internationally celebrated for science-led salon care. Blondifier is the brand's dedicated blonde-care line; the Cool variant is specifically formulated for cool and ash blondes that need anti-brass toning.
Key features
- Specifically formulated for cool, ash and silver blondes
- Violet pigments neutralise unwanted yellow and brassy tones
- Acai berry oil helps support shine and softness
- Helps maintain a clean, cool tone between salon visits
- Pair with the matching Blondifier Cool Conditioner for best results
Who it's for
Best for those with cool, ash or silver blonde hair who want a salon-grade toning shampoo — and a refined choice for fans of L'Oréal Professionnel.
How to use
- Apply to wet hair, lather and massage into the scalp and through the lengths.
- Leave on for 1–3 minutes depending on the depth of toning required.
- Rinse thoroughly; follow with the matching Blondifier Cool Conditioner.
- Wear suitable gloves if you are concerned about staining.
- For external use only; avoid contact with the eyes.
Specifications
- Size: 300ml
- Format: Toning purple shampoo
- Hair type: Cool, ash and silver blonde hair
- Brand: L'Oréal Professionnel
- Range: Série Expert Blondifier Cool
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