L'Oréal Serie Expert Blondifier Gloss Shampoo 300ml is a professional-grade illuminating shampoo formulated for blonde, highlighted and lightened hair. The formula gently cleanses while enhancing multidimensional shine, smoothing the cuticle and emphasising the vibrancy of blonde tones — built around antioxidant-rich acai polyphenols that nourish damaged hair.
About L'Oréal Professionnel
L'Oréal Professionnel is the professional haircare arm of L'Oréal, supplying salons globally with hair colour and care products. Serie Expert is the brand's flagship professional haircare range, with the Blondifier line dedicated specifically to blonde and highlighted hair care.
Key benefits
- Illuminates blonde hair — enhances multidimensional shine and tone
- Gentle cleansing — protects blonde hair without stripping
- Acai polyphenols — antioxidants that defend against environmental damage
- Ceramides and Pro-Vitamin B5 — strengthen the hair structure
- Smoother, silkier finish — leaves hair softer and more polished
- For natural and coloured blondes — including highlights and balayage
Who it's for
Blondifier Gloss Shampoo suits anyone with blonde, lightened, highlighted or balayage hair — particularly those who want to enhance shine and lustre rather than tone (this is not a purple/no-yellow toning shampoo). Use as part of a regular shine-focused routine.
How to use
- Wet hair thoroughly with warm water
- Dispense a coin-sized amount and massage into the scalp
- Work the lather through the hair from roots to tips
- Rinse thoroughly; follow with Blondifier Gloss Conditioner for best results
Specifications
- Size: 300ml
- Format: Illuminating shampoo for blonde hair
- Hair type: Blonde, highlighted, balayage
- Key actives: Acai polyphenols, ceramides, Pro-Vitamin B5, vitamin E
- Brand: L'Oréal Professionnel
- Range: Serie Expert Blondifier
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