L'Oréal Serie Expert Silver Shampoo 1500ml is a generous-format toning shampoo from L'Oréal Professionnel's Serie Expert salon line, designed for blonde, grey and silver hair. The violet-pigmented formula neutralises unwanted yellow tones, leaving the hair brighter, cooler and more luminous in tone — perfect for maintaining salon-fresh blondes between appointments.
About L'Oréal Professionnel
L'Oréal Professionnel is the salon-focused arm of L'Oréal — the world's number-one cosmetics group, founded in 1909 by chemist Eugène Schueller with the brand's first hair dye. L'Oréal Professionnel has built a strong global following among professional stylists, with the Serie Expert range covering targeted salon-grade haircare for every hair type and colour.
Key benefits
- Violet-pigmented toning shampoo — neutralises unwanted yellow
- Designed for blonde, grey and silver hair — Silver signature
- Brightens and cools blonde tone — fresher salon-look
- Salon-grade formulation — L'Oréal Professionnel pedigree
- Generous 1500ml salon-volume bottle — long-lasting professional supply
- Pairs with Serie Expert conditioner — coordinated routine
Who it's for
Suits anyone with blonde, highlighted, grey or silver hair who wants to neutralise unwanted brassiness and maintain a cool, bright tone. Particularly well suited to salon professionals and to long-term users who want a large-volume supply.
How to use
- Wet the hair thoroughly
- Apply a small amount of shampoo to the hair
- Massage into a lather, ensuring even coverage
- Leave on for 1–3 minutes (longer for more toning effect)
- Rinse thoroughly and follow with the matching Serie Expert Silver conditioner
Specifications
- Size: 1500ml
- Format: Toning shampoo (violet pigment)
- Hair type: Blonde, grey, silver
- Brand: L'Oréal Professionnel
- Range: Serie Expert Silver Shampoo
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