{"product_id":"maurer-wirtz-4711-eau-de-cologne-50ml-spray","title":"Mäurer \u0026 Wirtz 4711 Eau de Cologne 50ml Spray","description":"\u003cp\u003eMäurer \u0026amp; Wirtz 4711 Eau de Cologne 50ml Spray is the iconic original 4711 Echt Kölnisch Wasser — one of the oldest continuously produced perfumes in the world. The crisp, fresh hesperidic composition has been worn for daily refreshment since 1792, presented here in a convenient 50ml spray format for handbag or vanity use.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Mäurer \u0026amp; Wirtz\u003c\/h2\u003e\n\u003cp\u003eMäurer \u0026amp; Wirtz was founded in 1854 by Michael Mäurer and his stepson Andreas Wirtz, who began producing soap in the small town of Stolberg near Aachen, Germany. The family-owned company, now in its fifth generation, produces fragrances for many lifestyle houses including s.Oliver, Tosca, Betty Barclay and Otto Kern. 4711 — originally created in Cologne in 1792 — is its most globally celebrated heritage signature.\u003c\/p\u003e\n\n\u003ch2\u003eThe fragrance\u003c\/h2\u003e\n\u003cp\u003e4711 Original Eau de Cologne is the archetypal eau de cologne — a bright, crisp hesperidic composition built around fresh citrus, aromatic herbs and a clean musky base. The result is one of the most recognisable and longest-running fragrance signatures in the world, traditionally worn for daily refreshment and splashed liberally rather than dabbed.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eSuits anyone who loves classic citrus eau de cologne signatures for daily refreshment, regardless of gender. The 50ml spray format is a convenient size for handbag or vanity use, and the iconic 4711 character makes it an evergreen choice for fragrance traditionalists.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eApply lightly onto pulse points — wrists, neck and behind the ears\u003c\/li\u003e\n  \u003cli\u003eReapply liberally during the day — eau de cologne is traditionally splashed often\u003c\/li\u003e\n  \u003cli\u003eUse on a cool flannel as a classic refreshment ritual in warm weather\u003c\/li\u003e\n  \u003cli\u003eLayer with matching 4711 body products if desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Eau de cologne spray\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de cologne\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Mäurer \u0026amp; Wirtz\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e 4711 Original\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Mäurer \u0026 Wirtz","offers":[{"title":"Default Title","offer_id":55297338737015,"sku":"G749627","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/1129\/0536\/files\/Maurer-Wirtz-4711-Eau-de-Cologne-50ml-Spray-1.jpg?v=1750308400","url":"https:\/\/perfumeshops.co.uk\/products\/maurer-wirtz-4711-eau-de-cologne-50ml-spray","provider":"Perfume Shop S","version":"1.0","type":"link"}