Max Factor Colour Elixir Lipstick 4g in 100 Firefly is a creamy, hydrating lipstick from the legendary American makeup house Max Factor, formulated to deliver vivid colour and a soft, comfortable shine in one effortless swipe. Firefly is a soft nude-pink — the perfect everyday neutral for those who want a subtle, polished lip with a hint of healthy colour.
About Max Factor
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. After developing professional makeup for the silent-film era, Max Factor introduced the first consumer cosmetics in 1927 with the slogan suggesting every girl could look like a movie star using Max Factor makeup. The brand remains one of the most enduring names in accessible, high-quality colour cosmetics.
Key benefits
- Creamy hydrating formula — enriched with conditioning agents for a comfortable, non-drying wear
- Vivid one-swipe colour — pigment-rich payoff for full coverage in a single application
- Soft natural shine — finishes between a satin and a glossy lip — neither flat-matte nor overly glossy
- Smooth, even application — glides on without dragging, settling into lip lines or feeling waxy
- Long-lasting wear — comfortable colour through meals and the working day
- Bullet format — classic twist-up packaging is easy to apply on the go
Shade
100 Firefly is a soft nude-pink — perfect for an everyday neutral lip with a subtle, polished colour. Flatters fair to medium skin tones in particular and works for office, daytime and casual evenings. An excellent choice as a versatile everyday lip.
Who it's for
Colour Elixir is ideal for anyone who wants vibrant, comfortable colour from an accessible high-street formula and who prefers a creamy, hydrating finish over a dry matte. Particularly well-suited to those who reapply through the day and want a moisturising formula that doesn't dry the lips out.
How to apply
- Start with clean, exfoliated lips; apply lip balm beforehand if your lips are dry
- Use a lip liner for crisp definition (optional), then apply Colour Elixir straight from the bullet
- Start at the centre of the lips and work outwards along the natural lip line
- Blot with a tissue and re-apply for a more saturated, longer-wearing finish
- Top up through the day for continuous comfortable colour
Specifications
- Size: 4g
- Shade: 100 Firefly
- Finish: Creamy, soft shine
- Format: Bullet (twist-up) lipstick
- Brand: Max Factor
- Range: Colour Elixir
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