Max Factor Colour Elixir Lipstick 4g in 120 Midnight Mauve is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Designed to deliver rich, comfortable colour from a single swipe, the Colour Elixir formula combines a buttery texture with high-pigment payoff for the perfect everyday or evening lip. 120 Midnight Mauve is a sophisticated, deep mauve shade — perfect for evening wear and refined cooler-weather looks.
About Max Factor
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. After developing professional makeup for the silent-film era, Max Factor introduced the first consumer cosmetics in 1927. The brand remains one of the most enduring names in accessible, high-quality colour cosmetics.
Key benefits
- Creamy hydrating formula — enriched with conditioning agents for a comfortable, non-drying wear
- High-pigment colour — full coverage in a single swipe
- Smooth, even application — buttery texture glides on without dragging
- Long-lasting wear — comfortable colour through meals and the working day
- Bullet format — classic twist-up packaging is easy to apply on the go
- Accessible price point — premium quality at high-street prices
Shade
120 Midnight Mauve is a sophisticated deep mauve shade — perfect for evening wear, refined cooler-weather looks and adding a polished, statement edge to makeup. Flatters most skin tones with cool to neutral undertones.
Who it's for
Colour Elixir is ideal for anyone who wants comfortable, hydrating colour with high pigment in an accessible high-street format. Particularly well-suited to those who reapply through the day and want a moisturising formula that doesn't dry the lips out.
How to apply
- Start with clean, exfoliated lips; apply lip balm beforehand if your lips are dry
- Use a lip liner for crisp definition (optional), then apply Colour Elixir straight from the bullet
- Start at the centre of the lips and work outwards along the natural lip line
- Blot with a tissue and re-apply for a more saturated, longer-wearing finish
- Top up through the day for continuous comfortable colour
Specifications
- Size: 4g
- Shade: 120 Midnight Mauve (deep mauve)
- Finish: Creamy, comfortable
- Format: Bullet (twist-up) lipstick
- Brand: Max Factor
- Range: Colour Elixir
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