Max Factor Colour Elixir Lipstick 4g in 125 Icy Rose is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Icy Rose is a cool-toned, frosty pink shade — perfect for refined daytime looks and a fresh, modern lip.
About Max Factor
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. Color Riche is the brand's longest-running, most beloved lipstick line.
Key benefits
- Creamy hydrating formula — non-drying comfortable wear
- High-pigment colour — full coverage in a single swipe
- Smooth glide-on application — buttery texture
- Long-lasting wear — through meals and working day
- Bullet format — easy on-the-go application
- Accessible price point — premium quality at high-street prices
Shade
125 Icy Rose is a cool-toned, frosty pink in the Colour Elixir line — perfect for refined daytime looks and modern lip statements. Flatters cool to neutral undertones.
Who it's for
Colour Elixir is ideal for anyone who wants comfortable, hydrating colour in an accessible high-street format. Particularly well-suited to those who reapply through the day.
How to apply
- Start with clean, exfoliated lips; apply lip balm if dry
- Apply Colour Elixir straight from the bullet
- Start at the centre and work outwards
- Blot and re-apply for more saturation
- Top up through the day
Specifications
- Size: 4g
- Shade: 125 Icy Rose (cool frosty pink)
- Finish: Creamy, comfortable
- Format: Bullet (twist-up) lipstick
- Brand: Max Factor
- Range: Colour Elixir
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