Max Factor Colour Elixir Matte Bullet Lipstick 3.5g in 25 Blush is a long-wearing matte lipstick that delivers rich, sophisticated colour with a velvety satin-matte finish. The buttery formula glides on smoothly to create a flattering rosy-blush shade — a wearable, modern matte that doesn't compromise on comfort.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection.
Key benefits
- Matte finish — modern, polished velvet matte texture
- Rich pigment payoff — full colour coverage in one swipe
- Long-wearing — colour stays put through meals, conversation and busy days
- Comfortable formula — does not feel as drying as harsh liquid mattes
- Slim bullet packaging — easily fits handbags and makeup bags
- Accessible everyday luxury — premium feel at a high-street price
Shade — 25 Blush
Blush is a soft, romantic rosy-pink shade — a flattering muted blush tone that brings instant freshness and polish to any look. It suits a wide range of skin tones and works beautifully with both natural and bolder eye makeup, making it a versatile staple for office, weekends and elevated everyday wear.
Who it's for
This lipstick is for anyone who loves a polished, everyday pink lip with a modern matte finish — particularly those who want a comfortable wearable matte rather than a heavily drying liquid lipstick. The accessible price point and flattering shade make it a great staple for any lipstick wardrobe.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition
- Apply directly from the bullet, starting from the centre and working outwards
- Blot with tissue and apply a second coat for maximum intensity
- Touch up through the day as desired
Specifications
- Size: 3.5g
- Shade: 25 Blush (soft rosy pink)
- Format: Matte bullet lipstick
- Finish: Modern velvet matte
- Coverage: Full pigment
- Wear: Long-wearing
- Brand: Max Factor
- Range: Colour Elixir Matte Bullet
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