Max Factor Colour Elixir Matte Bullet Lipstick 3.5g in 60 Mauve is a soft, dusty mauve lipstick with a comfortable semi-matte finish. Highly pigmented and vegan-formulated, it glides on with a creamy texture that doesn't dry the lips — perfect for everyday wear or as a more polished daytime shade.
About Max Factor
Max Factor is the legendary make-up house founded in 1909 by Polish-born Hollywood make-up artist Maksymilian Faktorowicz. Created originally for the silver screen, the brand continues to focus on accessible, professional-style cosmetics — and the Colour Elixir line is one of its long-running lipstick families.
Key benefits
- Vibrant colour pay-off in a single stroke.
- Comfortable semi-matte finish — full coverage without feeling dry.
- Vegan formula enriched with nourishing ingredients.
- Soft, dusty mauve shade flattering across a range of skin tones.
Key ingredients
- Castor oil: conditioning oil that supports comfortable wear.
- Aloe vera: calming and hydrating.
- Shea butter: nourishing emollient.
- Avocado oil: rich in fatty acids and vitamins.
Who it's for
Anyone drawn to soft, dusty mauve and rosy-neutral lip shades, and a great daytime alternative to bolder reds and berries. Pairs especially well with neutral eye make-up, soft pink blusher and a natural-looking complexion base.
How to use
- Twist up the bullet just enough to expose the slanted tip.
- Outline the lip line, working from the centre outwards.
- Fill in the lips, blending towards the centre.
- Optionally blot with tissue and reapply for a longer-wearing finish.
Specifications
- Brand: Max Factor
- Product: Colour Elixir Matte Bullet Lipstick
- Shade: 60 Mauve
- Format: 3.5g bullet
- Finish: Comfortable semi-matte
- Vegan: Yes (per brand)
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