Max Factor Colour Elixir Soft Matte Lipstick 4ml in 40 Soft Berry is a long-wearing soft-matte lipstick that delivers rich, comfortable colour with a velvety finish. The formula balances pigment intensity with skin-loving moisture for lips that look sophisticated, polished and never dried out — a contemporary matte that doesn't compromise on comfort.
About Max Factor
Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Colour Elixir line is its hero lipstick collection, with the Soft Matte variation offering a modern, comfortable matte finish.
Key benefits
- Soft matte finish — velvety, sophisticated matte that's not flat or chalky
- Rich pigment payoff — full coverage in a single swipe
- Comfortable, non-drying formula — moisturising-feel for all-day wear
- Long-wearing — colour stays put through meals, conversation and daily wear
- Iconic Max Factor packaging — slim, elegant bullet ideal for handbags
- Accessible everyday luxury — premium feel at a high-street price
Shade — 40 Soft Berry
Soft Berry is a flattering muted berry-pink shade — a versatile cool-leaning tone that suits a wide range of skin tones and works equally well for office wear, weekends and evenings out. Berry shades are particularly flattering in autumn and winter, but Soft Berry's muted character keeps it wearable year-round.
Who it's for
This lipstick is for anyone who loves a sophisticated matte lip but wants comfort rather than dryness. The everyday-wearable shade and accessible price point make it an excellent staple lipstick for makeup beginners, busy women looking for a reliable matte option, and anyone building a versatile lipstick wardrobe.
How to apply
- Exfoliate lips gently if they're feeling dry, then apply a thin layer of lip balm
- Blot off any excess balm before applying lipstick
- Outline the lips with a matching lip liner for added definition and longer wear
- Apply directly from the bullet, starting from the centre and working outwards
- Blot with tissue and apply a second coat for maximum intensity
- Touch up through the day as desired
Specifications
- Size: 4ml
- Shade: 40 Soft Berry
- Format: Soft matte lipstick
- Finish: Velvety soft matte
- Coverage: Full
- Wear: Long-wearing
- Brand: Max Factor
- Range: Colour Elixir Soft Matte
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