Max Factor Colour Elixir Velvet Matte Lipstick 3.5g in 50 Coffee is a creamy velvet-matte lipstick that delivers rich, deep-toned coffee colour with a sophisticated soft-matte finish. Part of Max Factor's celebrated Colour Elixir range, it combines smooth, comfortable feel with long-lasting pigment.
About Max Factor
Max Factor is an American cosmetic company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877-1938). In 1927 Max Factor introduced his first cosmetics to the broad market with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.
Shade
50 Coffee is a deep, warm brown shade with creamy coffee undertones — perfect for those who love sophisticated, autumnal lip looks and earthy neutrals.
Key benefits
- Velvet matte finish — soft, refined finish without dryness
- Rich, full-coverage pigment — vivid colour from the first sweep
- Comfortable, moisturising formula — comfortable wear that doesn't feel drying
- Long-lasting wear — colour designed to stay put
- Bullet format — precise twist-up application
Who it's for
Colour Elixir Velvet Matte in 50 Coffee is ideal for anyone who loves rich brown lip shades and a polished velvet matte finish. Particularly flattering in autumn and winter, it pairs beautifully with neutral or smoky eye looks for an elegant statement.
How to apply
- Exfoliate the lips gently before application for the smoothest matte finish
- Apply lip balm and let it absorb if lips are very dry
- Outline the lips with a matching brown liner for definition (optional)
- Apply Colour Elixir Velvet Matte directly from the bullet, starting at the centre
- Blot lightly with a tissue and reapply for the most intense, long-wearing finish
Specifications
- Size: 3.5g
- Shade: 50 Coffee
- Finish: Velvet matte
- Format: Bullet lipstick
- Brand: Max Factor
- Range: Colour Elixir Velvet Matte
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