Max Factor Facefinity All Day Concealer 7.8ml in shade 50 is a long-wearing liquid concealer designed for medium-to-rich complexion concealment. The lightweight formula glides on smoothly to brighten under the eyes, cover blemishes and even out tone, with a natural finish that wears comfortably through the day.
About Max Factor
Max Factor is the legendary make-up house founded in 1909 by Polish-born Hollywood make-up artist Maksymilian Faktorowicz. Created originally for the silver screen, the brand continues to focus on accessible, professional-style cosmetics. The Facefinity range is designed for everyday wear with reliable, long-lasting coverage.
Key benefits
- Long-wearing formula designed for "all day" everyday wear.
- Lightweight liquid texture that doesn't settle into fine lines.
- Buildable coverage from sheer to medium for under-eyes, blemishes and uneven tone.
- Pairs well with Max Factor Facefinity foundations and powders for a coordinated finish.
Who it's for
Anyone with a medium-to-deeper complexion looking for a long-wearing, easy-to-blend everyday concealer for under-eye brightening and blemish coverage. Particularly suited to those who want a quick fix that pairs neatly with their foundation.
How to use
- Apply your usual moisturiser and let it absorb fully.
- Dot a small amount of concealer onto the under-eye area, around the nose and over any visible blemishes.
- Blend with the fingertips, a damp sponge or a small concealer brush, working outwards.
- Set with a light powder if a more matte finish is preferred.
Specifications
- Brand: Max Factor
- Product: Facefinity All Day Concealer
- Shade: 50
- Format: 7.8ml liquid concealer with applicator wand
- Finish: Long-wear, natural



