Max Factor Facefinity All Day Flawless 3 in 1 Foundation SPF20 30ml in 44 Warm Ivory is a longwear multi-tasking liquid foundation from the iconic American makeup brand Max Factor. Combining primer, foundation and concealer in a single 3-in-1 formula with broad-spectrum SPF20 protection, this foundation delivers all-day flawless coverage in one streamlined step.
About Max Factor
Max Factor is the iconic American cosmetics company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877–1938) — known for inventing the term "make-up" itself. In 1927 Max Factor introduced his first cosmetics sold to the broad market, advertised with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.
Key benefits
- 3-in-1 formula — primer, foundation and concealer in one
- All-day flawless coverage — Facefinity signature
- Broad-spectrum SPF 20 — daily UVA/UVB protection
- Medium-to-full buildable coverage — natural-looking finish
- Generous 30ml bottle — long-lasting daily-use size
- Accessible Max Factor quality — Hollywood heritage
Shade
44 Warm Ivory is a soft warm ivory shade, suited to light skin tones with warm or golden undertones.
Who it's for
This foundation suits anyone after a multi-tasking, longwear foundation that streamlines makeup into a single step. Particularly well suited to those who want all-day coverage with SPF and to fans of Max Factor's accessible heritage.
How to apply
- Cleanse and moisturise the skin and allow products to absorb fully
- Shake the bottle, then dispense 1–2 pumps onto the back of the hand
- Apply with a damp beauty sponge, foundation brush or fingertips
- Build coverage in areas that need extra evening
- Set with translucent powder for extended wear if desired
Specifications
- Size: 30ml
- Shade: 44 Warm Ivory
- Format: 3-in-1 liquid foundation
- Coverage: Medium-to-full (buildable)
- SPF: 20 (broad spectrum)
- Brand: Max Factor
- Range: Facefinity All Day Flawless
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